![]() ![]() The first is that Amoruso (pictured) seems nice: fun, self-deprecating and self-aware. Two hundred odd pages later, I had learned two things. (Be right back, I'm off to hack her Hotmail by typing "g3tv3ryr1ch" or into the password field.) "She treats her internet passwords as promises to herself or financial goals for the company," trilled Elle magazine. It revealed her love of "sigils", abstract words that represent her goals, which she makes by removing the vowels from inspiration phrases. Instead I read a profile of its author Sophia Amoruso, the CEO of a clothing company called Nasty Gal. So there I was, engorged with hate, and I hadn't even opened the book yet. ![]() Didn't we get all this out of our systems with the symbol when email went mainstream more than a decade ago? Hashtags were invented to make searching Twitter easier there is simply no reason to put one at the front of a book title. It makes me think of a marketing department full of edgy haircuts nodding at flip charts with "synergise content" and "leverage key influencers" written on them. ![]()
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